| Statistic | Southwest | Lakeland | Florida |
| Population | 2,771 | 110,335 | 21,477,737 |
| Population density (sq mi) | 3,710 | 1,664 | 410 |
| Median age | 44.6 | 40.8 | 41.6 |
| Male/Female ratio | 1.0:1 | 0.9:1 | 1.0:1 |
| Married (15yrs & older) | n/a | 50% | 54% |
| Families w/ Kids under 18 | 31% | 36% | 38% |
| Speak English | n/a | 83% | 72% |
| Speak Spanish | n/a | 12% | 21% |
| Race | Southwest | Lakeland | Florida |
| White | 84.95% | 70.86% | 75.90% |
| Black | 9.55% | 19.40% | 16.14% |
| Asian | 2.12% | 1.98% | 2.61% |
| American Indian | 0.00% | 0.37% | 0.27% |
| Native Hawaiian | 0.00% | 0.07% | 0.06% |
| Mixed race | 0.00% | 4.00% | 2.48% |
| Other race | 3.38% | 3.33% | 2.54% |
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